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Recognize. Reward. Rise.

Submit your application by Friday, June 20

Unlike other industry programs, the Superior Agent Service Award (SASA) focuses on the individual agents who are the heartbeat of your business. Showcase the real people delivering outstanding customer experiences—one call at a time.

The SASA program stands apart from the CAM-X and ATSI AOE programs by placing a strong emphasis on your Agents and their individual contributions to your company’s success. Rather than evaluating general call center operations, SASA highlights the unique role each Agent plays in delivering exceptional service.

As part of this focus, the program features 11 distinct Agent-Specific Awards, providing your team with meaningful recognition based on their personal performance.

SASA operates as a “mystery caller” program, where trained judges evaluate your agents over a 6-month period, from July through January. These evaluations are based on test calls tailored to the client profiles you provide upon registration—offering an objective, real-world measure of each Agent’s service quality.

Celebrate your agents. Elevate your brand. Outshine the competition.

View a list of recipients

Three Ways to Shine

Company Recognition of Superior Agents

Earn recognition for scoring 80% or higher on mystery calls—proof of your commitment to service excellence.

NAEO Emerging Leaders Award

Spotlighting the Top 10 Agent Calls from qualifying companies—your rising stars in the spotlight.

NAEO Agent Award of Distinction

The highest honor for the #1 call of the year. The winning agent chooses:

A fully paid trip to an NAEO Workshop or Conference*
OR a $500 check

*Trip includes registration, airfare (up to $400), and 3 nights hotel stay. Must be used within 13 months of award date.

How It Works

Mystery Caller Evaluations from July to January
Realistic calls based on your client profiles
Independent scoring from two professional judges
Recordings provided for staff evaluation

What Defines Superior Agent Service?

True service excellence means every caller feels like they're the most important person in the world. It's about empathy, professionalism, and attention to detail—from beginning to end.

Everyone Wins

When you enter the program—you've already WON
When you believe in your agents—they WIN
When your team grows—your CLIENTS WIN

Benefits At a Glance

Public recognition of excellence
Increased team motivation and morale
Independent, credible evaluation
Detailed performance insights
Stronger client trust and competitive edge

Ready To get started?

Don’t wait. Give your agents the recognition they’ve earned. Register now and show the world what Superior Agent Service really means.

Get Started

Not an NAEO Member? You’re Still Welcome to Join!

We’re excited to open the SASA program to nonmembers as well. The participation fee for nonmembers is $799. If you’re not a current NAEO member but would like to be part of this meaningful recognition program, you can register!

Register As A Nonmember